Hi, I’m Ivan
I’m a multidisciplinary designer focused on product design and I’ve built a career on my ability to nerd out on just about anything
Whether it has been the needs of parents and families, helping shoppers find and support charities that matter to them, or the ever-expanding interests Amazon’s customers, I have a proven track-record of chasing down what matters to customers and crafting experiences that meet their needs and benefit businesses. I addition to designing just about whatever you’ll find me:
Obsessive list curator – I have a Google Maps list and a Spotify playlist for pretty much all kinds of locations and occasions
Musical tinkerer – Electric pianos, Guitars, Pedals
Dinosaur wrangler – Built out and traveled the US, Canada and Mexico in our van ‘Reptar’
So, try me! What is your customer’s need?
Experience
Sept 2014 – September 2021
Amazon.com
UX Designer
#FoundItOnAmazon
Design Lead, UX & Visual Design, Product Strategy
As a UX Designer for #FoundItOnAmazon, I owned the UX and visual design and represented the needs of #FoundItOnAmazon customers across teams. My strategic and system thinking not only influenced #FoundItOnAmazon, but was used across teams and initiatives. In addition to my day-to-day design work, I created tools for design documentation and a robust component library that allowed our design and product teams to keep track of details and influence design standards across organizations.
Amazon Shopping Design Systems
UX Design, User Research, Early Design Concepting
I was challenged with imagining what a best-in-class Design System documentation site could offer to developers, designers and product partners. At that time, Amazon’s UI documentation was spread across several sites and wikis. My user-research insights, information architecture, and early design concepts were used to gain buy-in from key stake-holders and leadership. and as the foundation for the unified design system documentation site that launched in February 2021.
AmazonSmile
Design Lead, UX & Visual Design, Design Program Management, Collaborative Facilitation, Mentorship
As the UX Design Lead for AmazonSmile, I managed the planning and execution of UX and visual design across the program and mentored Jr. designers. During my time with the team, I delivered large-scale, international and cross-platform solutions to highly complex problems, such as AmazonSmile Mobile and Charity Lists and resulting in tens of thousands of dollars in charitable donations. I facilitated design planning and ideation meetings, bringing engineering and product partners into my design process and earning their trust.
Consumables Customer Experience
UX Design, Product Strategy
During my time with Consumables Customer Experience, I contributed to improved customer experiences and business wins across a range of products including Family, Transparency, Subscribe & Save, Detail Page and more. As a junior designer, I identified an opportunity for an improved grocery shopping experience I called Aisles. After pitching my concepts to leadership, Aisles was adopted as a long-term, strategic mobile-shopping initiative and resulted in massive customer and business wins.
Education
Seattle Central University
AAS Graphic Design, 2014
Awards
US Patent D837259 S
2019-01-01
January 2014 – Current
Freelance Design
Visual Design, Branding & Identity, Web Design & Development
Clients include: World Vision, Photo Center Northwest, Aether Studio, The Last Bison
Skills
Soft Skills
Collaboration / Visual Design / Interaction Design / Sketching & Wireframing / Prototyping / Usability & A/B Testing / Design Planning / Group Ideation Facilitation / Design System Libraries & Documentation / Branding & Identity
Hard Skills
Figma / Sketch / Invision / Zeppelin / Photoshop / Illustrator / InDesign / XD / Premier / HTML / CSS / JS
Languages
English / Hebrew
So, what’s with the gap in your resume?
So glad you asked! I took the last year off to drive around the US, Canada and Mexico with my wife Alyssa (who is a killer producer and ready for her next project, btw) and dog Odin (who absolutely refuses to work).
The van build-out was a uniquely challenging and rewarding design project. I got to use my skills in creative ideation, sketching, and prototyping in a different context. This time traveling has left me with so much joy and inspiration that I’m ready to pour into my next role.
