Experience

Sept 2014 – September 2021

Amazon.com

UX Designer

#FoundItOnAmazon

Design Lead, UX & Visual Design, Product Strategy

As a UX Designer for #FoundItOnAmazon, I owned the UX and visual design and represented the needs of #FoundItOnAmazon customers across teams. My strategic and system thinking not only influenced #FoundItOnAmazon, but was used across teams and initiatives. In addition to my day-to-day design work, I created tools for design documentation and a robust component library that allowed our design and product teams to keep track of details and influence design standards across organizations.

Amazon Shopping Design Systems

UX Design, User Research, Early Design Concepting

I was challenged with imagining what a best-in-class Design System documentation site could offer to developers, designers and product partners. At that time, Amazon’s UI documentation was spread across several sites and wikis. My user-research insights, information architecture, and early design concepts were used to gain buy-in from key stake-holders and leadership, and as the foundation for the unified design system documentation site that launched in February 2021.

AmazonSmile

Design Lead, UX & Visual Design, Design Program Management, Collaborative Facilitation, Mentorship

As the UX Design Lead for AmazonSmile, I managed the planning and execution of UX and visual design across the program and mentored Jr. designers. During my time with the team, I delivered large-scale, international and cross-platform solutions to highly complex problems, such as AmazonSmile Mobile and Charity Lists and resulting in tens of thousands of dollars in charitable donations. I facilitated design planning and ideation meetings, bringing engineering and product partners into my design process and earning their trust.

Consumables Customer Experience

UX Design, Product Strategy

During my time with Consumables Customer Experience, I contributed to improved customer experiences and business wins across a range of products including Amazon Family, Transparency, Subscribe & Save, Detail Page and more. As a junior designer, I identified an opportunity for an improved grocery shopping experience I called Aisles. After pitching my concepts to leadership, Aisles was adopted as a long-term, strategic mobile-shopping initiative and resulted in massive customer and business wins.

Education

Seattle Central College
AAS Graphic Design, 2014

Awards

US Patent D837259 S
2019-01-01

January 2014 – Current

Freelance Design

Visual Design, Branding & Identity, Web Design & Development

Clients include: World Vision, Photo Center Northwest, Aether Studio, The Last Bison

Skills

Soft Skills

Collaboration / Visual Design / Interaction Design / Sketching & Wireframing / Prototyping / Usability & A/B Testing / Design Planning / Group Ideation Facilitation / Design System Libraries & Documentation / Branding & Identity

Hard Skills

Sketch / Figma / Invision / Zeppelin / Photoshop / Illustrator / InDesign / XD / Premier / HTML / CSS

Languages

English / Hebrew